Online bookies become per head agents for several reasons. Access to excellent bookmaking management software is the main reason.
With great software, bookies can create profit generating businesses.
But, that’s not the only reason to for bookmakers to become agents. Becoming an agent also allows bookies to access valuable reports.
With information gleaned from the best PPH reports, online bookies can grow their businesses.
Below are 3 essential reports, and tips on utilizing information from each report, that can help bookmakers become more profitable.
Per Head Wagers Report
The wagers report is the first that agents must utilize. Through the wagers report, agents can see a breakdown, by business unit, of that day’s wagers.
Agents can then study the report to determine which, if any, sports should be promoted.
If an agent sees, as an example, that more baseball wagers occur on an NBA Finals Day, an agent make the information actionable.
Agents can either let things go on as is, promote the next NBA Finals Game, or dig deeper into a different report.
Pay Per Head Player Activity Report
One of the reports to dig deeper into is the online bookie agent player activity report. Player activity reports can lead to tailored messaging, which should lead to more action.
Action always leads to profit. Almost no sports bettors wins more than he or she loses.
Player activity reports are also important to see what players account for the highest percentage of action in a book.
If it’s a single, pro player, that’s a sign that agents should work to provide services to more casual players.
Agent Position Report
This is one of the most important reports available to pay per head agents. It’s not used regularly, which is why it must be brought to attention.
The agent position report is nothing more than a simple breakdown of open bets action after an event is final. Agents can see estimated profit per game.
This can be some of the most valuable information that an agent can glean from reports.
It can determine if an agent is overloaded with casual player fans. An example of an overload of casual player fans is if action doubles or triples from 3 or more players every time a team like Pittsburgh plays.
Agents can utilize this info to promote games that include Pittsburgh. This info could also be a sign that per head agents should expand their businesses to different types of casual players.
Like those who aren’t as fan driven, and possibly more pro players. PPH software is ultra-important to create a viable bookmaking business.
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