888.com, which operates the 6th largest online poker room in the world, has announced the launch of “real money” online poker on Facebook in the UK. They are the second operator after Bingo Friendzy to do so.
888 Holdings’ shares rose 3.7 per cent to 113.25p in morning trading.
Itai Freiberger, 888’s chief operating officer, said: “888 has long recognised the potential for social gaming. Our Facebook freemium [play for fun] offerings have found a significant audience, and we are very excited by the opportunity that real money gaming on Facebook provides.”
- Aaron Goldstein, Gambling911.com