The UK’s third largest bookmaker, Paddy Power, has announced it will be offering real money sports betting on Facebook.
The news broke early Wednesday with beta testing currently in progress. The new platform was developed by Paddy Power’s team out of Bulgaria.
“The app will add social engagement to online betting, enabling customers to bet on a wide variety of sporting events through Facebook while also giving them visibility of, and the opportunity to engage with, other users. Player participation will be subject to strict age verification checks,” said Paddy Power.
Facebook in recent months has been exploring localized options for allowing real money gambling with a launch earlier this year in Great Britain.
- Aaron Goldstein, Gambling911.com