A powerful typhoon caused at least three deaths Wednesday in Macau, according to local authorities in the Chinese gambling enclave.
Boulder, Colorado and the area around it is no place to be a bookie this College Football season.
One of the best ways to connect with your customer base is to put a relatable face on your franchise. This is even more impactful in entertainment sports such as NFL football. Sure, in most cases, the quarterback will be the face of the franchise, but there is almost always another player who is also out there, and also relatable to the market. A player that more fans can see themselves as, or at least see themselves as friends of.
Sports fans worldwide understand how important stats are to the world of professional athletic competition. We all know that one guy who is an absolute repository of arcane and vast sports minutia. Now, combine that dedication to knowing ALL, and combine it with the best processors on the planet, and the ease of Googling information.
These days, YouTube “commercials” are commonplace. Advertisers are waking up to the reality that one viral video with relatively low overhead can have more expansive and long-term impact than a multi-million-dollar TV spot.
It’s difficult to imagine a more awkward and painful departure than when LeBron James left Cleveland four years ago for his hometown team. The dramatic TV announcement, the two-hour-long prime time party, and the promise to create a dynasty in Miami really stung Cavalier fans.
The World Cup, the greatest single sport competition in international athletics, has the world riveted, and marketers are working overtime to get noticed on the world stage.
After a difficult decade of ups and downs, the NBA Finals are once again must see TV.
Sometimes, even the best communications strategy cannot solve problems that are uncovered by the media. 5WPR CEO, Ronn Torossian, who has worked extensively in crisis PR and is a regular contributor to the Gambling911.com website says that the reputation of Donald Sterling, the owner of the LA Clippers, is beyond the pale of repair for his comments - which were caught on tape by TMZ.
A cardinal rule of crisis pr is to recognize an issue exists – and then to quickly work to rectify it. The ongoing, lengthy debate about whether the Washington Redskins will change their name is simply delaying the inevitable.
NFL free agency is in full swing and Gambling911.com readers will be monitoring all the latest developments to provide them with that betting edge.
"Owning a PR firm, I know well that while reality TV is often scripted, and rarely reflects “reality”, CNBC’s new show "Money Talks" which focuses on the world of sports handicapping crosses over the line of acceptable entertainment."
In what is clearly a naughty or nice special, a new service, Celebcalls is offering kids of all ages Christmas calls from such charming characters as Justin Bieber, Charlie Sheen, Snoop Dogg, and Ice-T.
With their Send Santa Calls program, for only $4.99 celebs call with a customized, personalized message.
It doesn’t take a genius to figure out that “Runner, Runner” which will be in movie theatres worldwide in a month staring Justin Timberlake and Ben Affleck won’t bring good news for the off-shore gambling business. The movie, which was produced by Leonardo DiCaprio, and written by Brian Koppelman and David Levien purports to show the insides of Costa Rica and the online gambling business.
A longtime friend to Gambling911.com and oft-used source 5WPR has been named a finalist in the Public Relations Agency of the Year category by The 2013 American Business Awards. The 5WPR Nomination was entitled Re-writing the Rules of PR: 5W Builds an Agency for a New Media Landscape.
Additionally, Ronn Torossian, the founder of the firm was named a finalist in the Communications, Investor Relations, and PR Executive of the Year category.
Global Gaming Expo (G2E), presented by the American Gaming Association (AGA) and Reed Exhibitions, will bring in leaders from neuroscience, marketing and generational studies to share their knowledge on how casino professionals can sharpen their leadership skills.