Bookie Tips: How Online Casinos Work (Plus Promoting Them!)

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One of the best ways to ensure revenue is for online bookie agents to offer the online casino to all their players. Online casinos run themselves.

It’s doesn’t take much sportsbook management for bookies to make profit from their online casinos.

Keep reading to discover why.

Online Casinos:  Like Printing Money

The main reason online casinos are profit generators is because they work the same way as Vegas casinos. Just like casinos in Las Vegas have an edge, a per head agent’s online casino also has an edge.

In the long run, no casino player is going to win more than he or she loses.

If agents remember that the online casino is playing the long game, the agent should make money from the online casino on a regular basis.

But, how can an agent increase action in the online casino?

Although in the long run players will lose more than they win, there’s an inherent advantage for players. The advantage doesn’t have much to do with money. It’s more emotional than anything else.

The key thing that pay per head agents must remember about the online casino is that making bets in the casino is less frightening than betting on a sporting event.

There are reasons why this is:

Sports betting – Most sporting events last for at least 2 hours. Some last up to 8 hours. Also, taking into account the vig means that to make money betting on sports one must also bet a lot of money.

Online casino betting – Players choose how much they wish to wager. Some players might only wish to wager a $1 dollar on every hand of blackjack. Some players like more action than that.

Maybe, they bet $20 bucks a hand. Either way, the players have control on how much they wish to risk.

Also, casino games like blackjack pay back what a player risks. There is no vig.

For many bettors, they play in the online casino for entertainment. That’s it. There’s no other reason to play in the online casino. The trick is for agents to promote this idea.

How To Market Online Casinos

1. Let players know that when they bet in the casino, they’re in control.

They control how much money they bet, they don’t pay a fee to make wagers (the vig), they decide what happens on the field because they decide what plays are called.

2. Offer casino credits. Most casino players end up losing the free credits.

Why not offer them to give non-active players a taste of casino betting?

3. Promote mobile casino betting.

When players are bored, all they must do is sign on and start playing via their mobile phones.

Be sure that your sportsbook management software is completely mobile friendly and offers the most online casino games, including the favorites.

4. Promote quickness of payouts.

Casino bets are paid out as soon as a player wins. They mustn’t wait for the fourth quarter of a football game to end.

If you’re an online bookie who isn’t already offering online casinos, it’s time to get with the times. Sign up for, and they’ll provide your player access to an online casino (they even have live games!). 

Right now, online bookies who sign up for PayPerHead’s Prime Package can get it all for half the price. That’s only $6.50 per head.

Start making serious cash - sign up with PayPerHead’s Prime Package today.

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