The National Basketball Association (NBA) has entered into a new Daily Fantasy Sports deal with DFS firm PlayOn.
The new partner will create games in Asia, Europe and Latin America.
More specifically, the UK-based DFS firm will create locally tailored games in the UK, France, Spain, Germany, Italy, Brazil, Mexico, Argentina, Australia and Japan, according to said arrangement.
“With basketball’s global appeal, we are always looking for new ways to bring authentic NBA experiences to our fans across the world,” said Salvatore LaRocca, the NBA President of global partnerships. “Our partnership with PlayON provides us an opportunity to deepen our engagement with our international audience, and bring these fans closer to the game.”
PlayON founder and chief executive Killian Jones added: "The NBA’s global reach and daily fixture schedule make it an ideal fit for daily fantasy. We look forward to working closely with the NBA to deliver innovative sports entertainment experiences to basketball fans around the world.”
- Aaron Goldstein, Gambling911.com