Barstool Sportsbook Betting App to Launch in September
Barstool Sports is partnering with Penn National to release its sports betting app come September, and hopefully there will be sports to bet on.
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Barstool Sports CEO Erica Nardini said Penn National’s “massive footprint” and Barstool’s unique personalities, including founder Dave Portnoy, will give its sports betting push an advantage on the competition.
“Everyone at Barstool will be using the Barstool Sportsbook. We’re going to be talking about it all the time online,” Nardini told FOX Business Network anchor Liz Claman. “We’re going to have a hand in creating the parlays and thinking about the bets. We’re going to have some fun with it.”
Penn National acquired a 36 percent stake in Barstool in a deal that valued the company at $450 million last January.
“Bettors will bet on anything,” Nardini said. “They’ll bet on the ponies, they’ll bet on hockey, they’ll bet on tennis. Tennis is the second-largest betting pool on the planet, so there’s so much betting activity around tennis. You’ll find people betting around Bulgarian soccer. Bettors will find most anything to bet on.”
- Aaron Goldstein, Gambling911.com
