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Watching Fox Sports we are likely to see plenty of signage and references to their new betting venture in conjunction with BetStars, FoxBet. In the New Jersey/New York media market there could even be commercials airing during games. New Jersey residents will be among the few that can place real money bets at FoxBet. New York City residents will be inundated with the signage and commercials but won't be able to bet with FoxBet. NYC residents and visitors alike, there is no need to dispair, as they can still bet anonymously with just a valide email account elsewhere.
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Darren Rovell touted the newly launched site via his Twitter account August 30.
FoxBet is live in New Jersey. App is using talent like @ColinCowherd and offering to give back if bets from @TheCousinSal & @rachelbonnetta on “Lock It In” don’t return. pic.twitter.com/VDf5txyXJZ
— Darren Rovell (@darrenrovell) August 31, 2019
The FoxBet app is actually replacing an already existing app, BetStars. Though the later did not have a whole lot of recognition, its sister brand PokerStars has long been a mainstay in the world of online poker.
On phones or tablets, users will need to update the app in the App Store or Google Play.
The brand could give the likes of FanDuel and Draftkings a run for their money in the Garden State should FoxBet develop a presence during airings of Fox NFL game broadcasts on Sundays. Likewise, offshore books and even local bookies in states outside New Jersey could find themselves benefitting from the high exposure and limited access.
Stars Group CEO Rafi Ashkenazi noted: We believe this strategic partnership uniquely positions us to build a leading betting business in the U.S., which represents one of the most exciting long-term growth opportunities for our company.
“Leveraging our proven media partnership strategy with Sky Sports in the UK, we are excited to partner with FOX Sports to integrate wagering into sports media and drive customer acquisition and retention in the U.S.”
- Don Shapiro, Gambling911.com
