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What is a Pay Per Head business exactly?
The term has become increasingly popular over the years. For a definition of the term Pay Per Head, click here.
Below we provide a bit of a historic reference.
Like online poker before it, the early Pay Per Head software platforms were clunky, insufficient and far from customer-friendly.
The Pay Per Head business model is a hybrid of the credit side of sports betting where customer could place online wagers and bets via the phone without having to make an initial deposit, mostly via agents. Books would simply collect or pay out over a period of time.
What early credit operators began to realize is that life would be so much easier if they would let bookies come in under them and make said bookies responsible for their referrals (players), that included all collections and payments.
So then the Pay Per Head was born....to some extent.
As we noted above, the early variations were not exactly the most desirable, especially with the online gambling sector as a whole becoming more revolutionized.
Early software options were limited but bookies and agents could now use these betting platforms by simply paying a small weekly fee for each customer under them. Operators, facing little competition, could offer the inferior software platform for a much higher price than in today's market. Competition these days is such that the Pay Per Head business model typically charges $10 or less per player with minor price increases for more bells and whistles.
Technology helped take the Pay Per Head to the next level courtesy of live in-play wagering. Imagine the corner bookie trying to take bets throughout a game, then imagine that same bookie trying to take bets throughout several games at once. Impossible!
Gamblers wanted live in-play and the books and agents could only obtain this platform via a Pay Per Head software provider, RealBookies being among the first.
It's interesting to note that, while the software, technology and available betting options have improved, the prices actually came down.
We mentioned RealBookies and here are the many benefits they offer:
$7 or more Pay Per Head
Instant Account Setup
Pay Only For Active Players
Live In Game Wagering
24/7 Access to Accounting Reports
Mobile Interface
Free Four Week Trial
Free Racebook
Free Virtual & Live Casino Games
- Tony Caliente, Gambling911.com
