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Las Vegas white label social media gaming technology company Golden Matrix is set to launch its own eSports peer-to-peer betting platform that will be fully compliant with US law.
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The company believes an easy-to-use E-sports app would become "very popular" with the company's aggregate user base of over two million players.
"There are over 1.2 billion gamers worldwide, and popularity for E-sports continues to increase rapidly," said Golden Matrix CEO Brian Goodman. "We believe this new E-sports offering would not only allow GMGI to generate additional revenues from our existing distribution base, but also provide an opening for us to expand beyond the Asia-Pacific region and enter the U.S. and other markets.
"Currently, we service over 310 casino operators; and discussions with some of our larger operator clients have suggested there is already solid demand for such a project. By leveraging our tried-and-tested systems and extensive gaming knowledge, Golden Matrix now has a timely opportunity to capitalize on the meteoric rise of the electronic sports industry."
Mr. Goodman said E-sport activities "would be an excellent complement to the company's core gaming business and provide an added source of revenues, profits, and cash flow for GMGI and ramp up over time."
Globally, the total E-sports audience will grow to 495.0 million people in 2020, a year-on-year growth of +11.7%, according to Newzoo. Global E-sports revenues will grow to $1.1 billion in 2020, a year-on-year growth of +15.7%, up from $950.6 million in 2019.
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- Alistair Prescott, Gambling911.com
