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PointsBet announced Wednesday it had successfully offer in-game betting with zero suspensions for both moneyline and spread wagers on Saturday's Wildcard Playoff game between the Las Vegas Raiders and Cincinnati Bengals broadcast on NBC.
PointsBet is the official sports betting partner of NBC Sports and has marketing materials integrated into Football Night in America studio show and the Peacock Sunday Night Football Final postgame show.
This first of its kind, innovative step follows PointsBet's acquisition of Banach Technology – a Dublin-based provider of proprietary quantitative driven trading models that support complex pre-game and live, in-game betting products across numerous sports, including the four major American sports and international soccer – in March of 2021, further accelerating PointsBet's technology and product roadmap by delivering market-leading models, platforms, and products, with a focus on in-play capabilities.
"When we acquired Banach Technology, it was with a precise focus to build toward an 'always on' in-game betting technology experience at PointsBet. That proprietary technology has been developed quicker than we expected since our acquisition, so we tested it out to its full extremity for an NFL playoff game," said PointsBet USA CEO Johnny Aitken. "During NBC's Saturday Playoff Game, our customers
experienced 100% uptime and no suspensions on in-game spread and moneyline bets, which we believe to be the first ever result of this kind in the U.S. While this test focused on the spread and moneyline markets, it also showed a glimpse into the future of where we can take our technology over time and offer a completely differentiated experience when betting in-play with PointsBet."
Since phasing in its proprietary "OddsFactory" platform this NFL season, PointsBet has:
- Reduced the amount of live in-play market suspensions by 40%
- Halved the number of bets rejected by suspensions or price changes
- Increased the number of bets cashed out by 60%
"We have watched the integration of our advanced technology with increased uptimes as the NFL season progressed, and wanted the chance for a full test of our capabilities on spread and moneyline markets," said Mark Hughes, Group Chief Operating Officer at PointsBet. "We selected Saturday's NBC playoff game, knowing it would offer a bigger handle and higher number of bets placed, and we went for it. We brought the technology to market faster than we thought we could and created something for our clients that, until last Saturday, no one else in the sports betting world had accomplished."
The Australian company with website offerings in a handful of US states plans to expand its offerings for the 2022 NFL season.
- Aaron Goldstein, Gambling911.com
