Knup Sports: Content Will Always Be King

Ryan Knup of Knup Solutions recently offered his expectations for 2021 in the world of sports betting, courtesy of our friends at SBC.

What are your predictions for the sports betting industry in 2021? 

The sports betting industry will continue to grow exponentially in 2021. Specifically in the US, I’d venture to say another 5-10 states will come on board for legalized sports betting. We will continue to see major media sites & outlets be acquired to give companies a headstart in that space. Content always has been, and will continue to be, KING in this space.

What industry innovation will capture the most attention in 2021? 

I believe video content will continue to be developed and integrated into this space in 2021. Integrating that into textual content will become the norm and set sites & brands apart from the rest.

What partnership has stood out in the past 12 months? 

Better Collective acquiring Action Network