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This month long-time Gambling911.com advertising partner Bookmaker.eu released a first of a kind betting product.
Now, for the first time ever, sports bettors are not only able to make wagers on a game as the live action unfolds, but also make wagers on the outcomes of the play-by-play action.
Today's sports bettors are no longer content to just sit and wait for the game to finish before their bets are graded," said Christian VanderLaan, Vice President of Live Betting Operations at BookMaker.eu. "And the major limitation of other live betting products presently available across the industry is that they still require a break in the action for game odds to be updated, and then, made available to bettors. Our new continuous live betting platform updates the odds as the game is live so bettors no longer have to wait for breaks in the action to make wagers on the game. Sports bettors in the 21st century want betting action that goes hand-in-hand with the game action, and our first-to-market, play-by-play product provides a new level of engagement for our users and sets a new industry standard for live sport betting on U.S. sports.”
After extensive beta testing during the 2017 season, BookMaker.eu's live betting platform is now available and fully operational.
The play-by-play betting product for football includes the outcome of offensive drives, such as touchdown, field goal, no score, the outcome of the next play, such as run for gain, pass for gain, and the outcome of official reviews of contested plays, such as whether the play stands as called or if the call will be reversed by officials. BookMaker.eu has created custom proprietary software and predictive algorithms which produce the betting lines in real-time. Wagers on the BookMaker.eu live betting platform are graded within seconds of the outcome, and bettors' accounts are credited instantly.
BookMaker.eu's live betting platform will continuously update its odds on spreads, totals and moneylines in real-time for NFL, college football, NBA, MLB and NHL games, with single bet limits reaching as high as $20,000 for regular bettors or higher for professional bettors. Play-by-play betting limits will vary based on specific bettor's limits and game circumstances.
Over the course of the last decade, there has been a significant shift in the sportsbook industry from pre-game betting to live in-progress betting, spurred by technological advances, social media and streaming technology, and market demand. BookMaker.eu is the first sportsbook, US or international, to launch both a truly continuous live betting platform and play-by-play betting product for US sports.
- Mary Montgomery, Gambling911.com
