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Conor McGregor returns to the Octagon to face champion Khabib Nurmegomedov at UFC 229 on Saturday, Oct. 6.
McGregor’s the dog on most every sportsbook platform, meaning online bookies must use their PPH tools to prepare for Conor vs Khabib UFC betting action.
UFC 229: McGregor vs Khabib
Conor McGregor +130
Vs
Khabib Nurmegomedov -160
McGregor brought his usual trash talking to the UFC 229 weigh-in, but, so far, all the dollars have gone to Khabib Nurmegomedov.
Khabib’s undefeated with excellent submission skills to go along with a ferocity that Conor’s never before seen.
That’s led UFC fight fans to back Khabib. Considering the usual money McGregor’s fans place on him and that Khabib’s still the favorite, pay per head bookies can assume that the money on Nurmegomedov is smart money.
UFC Betting: Money On Khabib
Most bookies won’t battle smart money. Once it lands, bookmakers often use PPH tools to manage the smart money.
They manage the smart money by setting max money line betting limits on the favroite. Even though Khabib’s the chalk, he’s not a huge chalk.
Money on Khabib at -160 could create a sportsbook liability. Sportsbook liabilities happened to most every Vegas book after Kansas City beat Denver at -190 on the money line in NFL Week 4.
The same type of sportsbook liability could happen in McGregor vs Khabib if an inordinate amount of dollars have gone to Khabib.
UFC Betting: Money On Conor
Per head agents handling dollars on Conor McGregor presents a different problem. Although Khabib shows favoritism overall, he might not show favoritism in specific, individually run, books.
Conor could show favoritism in those books.
Bookies can handle a Conor favorite’s role based on dollars two ways:
First, they can use sportsbook software to set max betting limits on Conor to beat Khabib.
Second, they can use the line mover to change the line to correctly reflect the action they’ve received on the fight.
Per head agents should remember that they run small business online sportsbooks. The action they get on a single event, like McGregor vs. Khabib, could in no way resemble action in Vegas sportsbooks.
Bookies must get into the habit of making decisions based on the action they receive in their sportsbooks. Only then can they create profitable online bookie businesses.
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