NASCAR Gets Serious About Promoting Sports Betting

Ask any long time sportsbook operator and they are sure to tell you that, while NASCAR has enjoyed unbridled popularity over the years, betting on this sport has failed to truly catch on.  Hope is not lost however.  Tennis, once considered among the more "obscure" sports in the betting sphere, is now the world's second most wagered on after Soccer.

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NASCAR officials are hopeful of taking the same path as Tennis and it all starts in none other than The First State, Delaware.  What better time to do so than following a landmark US Supreme Court decision legalizing sports betting in all 50 states.

“We were quick to be thinking how we can leverage this on race weekend,” said Gary Camp, DIS Assistant Vice President for Marketing and Communications in an interview with the Delaware State News.

“A key part of it was letting fans know how easy it is to place a wager, extend the hours they are available and explain how they can cash in a winning ticket, from at the speedway to mailing it in by following instructions on the back of the ticket to redeeming it in at a participating sports book.”

And this is a first of its kind.

“It’s something that no other track has been able yet to do — provide opportunity to get out of your car, stroll through the Fan Zone, place a wager on, say, Jimmie Johnson and (go to your seat to see how it turns out),” Mr. Camp said.

“There’s nothing like that anywhere else. Vegas is Vegas, but the wagering isn’t taken inside the track like it is here.”

From the Delaware State News:

According to Mr. Kirk, about $5,000 on average has been wagered during NASCAR race weekends, amounting to about $53,300 of the overall $37.06 million bet on all non-parlay sports cards since June 5. That’s a minuscule .14 percent of the action, but more is expected now.

“The Lottery will have a fully staffed booth near the Monster Monument selling all lottery products, including college and pro football parlay cards,” Mr. Kirk said. “Dover Downs will have one full-service sportsbetting terminal right next to us selling all sports, including all NASCAR wagers.”

- Ean Lamb, Gambling911.com