Online Gambling Affiliate, Search Beat - June 17, 2021

Written by:
Gilbert Horowitz
Published on:

These are the stories coming from the world of online gambling affiliates, public relations and webmasters, including the latest search engine and conference news for Thursday June 17, 2021



The Affiliate Marketing Podcast – Blockchain & iGaming: Why the future looks great with Calvin Ayre and Becky Liggero

This podcast explores the following:

  • The Blockchain and Bitcoin space and how that’s relating to digital marketing
  • Why BSV will change the way data is managed and valued and why businesses should not “miss the boat”.
  • Crypto market and the current ecosystem as well as the actual impact of this technology
  • Where is this all going to lead us in the future

Catena Media

Catena Media: There’s growing momentum for online casino in the US

Catena’s Head of Content for North America, sitting down for a one-on-one with SBC, believes that there appears to be growing momentum for online casino across the US – something which is likely to be accelerated as more states consider online gaming legislation.

Catena Media continues to be a leader in covering the developing US online gambling industry, as well as an affiliate behemoth, with strong brands like Legal Sports Report, The Lines and PlayUSA and its regional network of sites.

"I don’t know if we’ll get a new state with online casino this year, but it feels like there’s more momentum for it now than in the past. Legislatures are considering it in various states, and the biggest gaming companies in the US are now taking this opportunity seriously."

As far as partner operators go, there is one that has sneaked towards the top.

"BetMGM has turned itself into a strong No. 3 or even No. 2 operator across sports betting and casino in the US in short order."


2021 looks to become another record year for the DuckDuckGo search engine

Can a privacy-focused search engine survive on today's Internet? It appears that it can, as DuckDuckGo is looking to end the year 2021 with another record-breaking traffic increase.

Here is the year-by-year listing from 2015 to 2020.

2015 -- 3.1 billion

2016 -- 4.0 billion

2017 -- 5.9 billion

2018 -- 9.2 billion

2019 -- 15.0 billion

2020 --23.6 billion

It is mid-June right now, and traffic is already at 16.0 billion queries. With six months to go, it is very likely that the 30 billion mark will be crossed in the year, and that traffic will likely end between 32-34 billion queries in the year.  Source: GHacks

First Look Games

First Look’s sentiment analysis adds another piece of the technical puzzle

First Look Games has introduced its ‘Sentiment Analysis’ tool which it says provides “another piece of the technical innovation puzzle” to further its ambition of being “the ultimate vehicle to market online casino games”.

The new tool utilises natural language processing and artificial intelligence to decipher the sentiment behind affiliate reviews. This enables First Look Games to attribute a score to each review and map out those scores by game and for the studio in general, offering unparalleled insight into the performance of affiliate partners’ games and the importance of affiliate marketing to their success.

“Ever since we launched our platform, our game studio partners have been seeking ways in which to improve the quality of the review their games get from affiliates,” commented Tom Galanis, managing director of First Look Games.

“Our accuracy management service has delivered that objectively, assisting affiliates in accessing and where necessary, correcting key information. Through the integration of natural language processing, we are now using artificial intelligence to read and decipher the sentiment behind the reviews affiliates make of our studio partners’ games.

“Sentiment analysis is a great addition to our suite of tools that allow our studio partners to have a clear understanding of how their games are being received by affiliates and players.” 

Read More Here

Gaming Summit Latin America

Gaming Summit Latin America gathers regulators, operators and connected providers for several talks on 23 June

The team at Hipther Agency are excited to announce the final agenda for the upcoming Gaming Summit Latin America that will take place on 23 June. 

The conference series is Gaming Americas’ flagship event in the Americas and was previously titled “Sports Betting & Casino Summit North America”, and complements the Gaming Americas Quarterly Meetups. (read more about the rebranding here)

As mentioned above, Gaming Summit Latin America gathers regulators, top C-Level Executives for a day of quality learning and engaging discussion about the gambling industry in the LATAM region. 

You can view the full program here or register here to receive the login details! 

The conference targets compliance-related matters and gives clear updates about the state of the industry in Brasil, Argentina, Costa Rica, Peru, and Curacao. Besides the trending topics, the experts will also dive into discussions about the state of Responsible Gaming in the region. 

Among the leaders who will present during the panel discussions, you can find the regulators and lotteries representatives from Argentina, Peru, Costa Rica and Curacao. 

Top brand such as Nuvei, Betwarrior, Playtech, Entain, Play’n GO, Codere, and GLI will also share their information about the region. 

The panel discussions will be hosted in Portuguese, Spanish, and English, while live interpreting is ensured at all times by one of the sponsors of the conference series, All-In Global. 

The conference enjoys the support of Play’n GO as sponsors. 

Here is a short preview of the panel discussions: 

  • Regulation in the spotlight: Brasil (operators, payment methods, legal update) (Portuguese to English) 

  • Hear from the industry stakeholders in Argentina (operators, software providers) (Spanish to English) 

  • Responsible Gaming Programs across LATAM (English to Spanish and Portuguese) 

  • Regulation in the spotlight: Argentina, Costa Rica, Peru, Curacao (regulators, lotteries representatives) (Spanish to English) 

Among the leading speakers’ you can find: 

  • Sebastian Vivot - Head of Modernisation and Information Technology, Loter'a de la Ciudad de Buenos Aires 

  • Manuel San Román - Dir. Gral. de Juegos de Casino y Máquinas Tragamonedas de Perú 

  • Esmeralda Britton - President of Social Protection Board (JPS) of Costa Rica 

  • Jamir Barton - Acting Chairman of the Board of Directors at the Curacao Gaming Control Board 

  • Neil Montgomery - Founding and Managing Partner at Montgomery & Associados 

  • Roberto Carvalho Brasil Fernandes - Senior Lawyer at Brasil Fernandes Advogados 

  • Danilo Gennari - Sócio-Diretor na Distrito Relações Governamentais 

  • Pedro Extremera - Regional Director at Playtech 

  • Victor Arias - Vice President LATAM at Pragmatic Play 

  • Cristian Acuna - Head of Sales LATAM at Play'n GO 

  • Salo Leder - Business Development Executive at Codere 

  • Juan Espinosa García - Ministerio de Hacienda Espana  

  • Martin Lycka - SVP for American Regulatory Affairs and Responsible Gambling at Entain 

  • Fernando Sussesso - Sales Manager LATAM at Nuvei 

  • Alasdair Townsend - Managing Partner at Sherlock Communications 

  • Georges Didier Flores - Latin America Government Relations and Business Development Representative at Gaming Laboratories International 

  • Seth Palansky - Vice President, Corporate Social Responsibility & Communications at Conscious Gaming 

  • Richard Bayliss - Senior Regulatory Affairs and Compliance Manager at Playtech 

  • José Carlos Figueroa - Caribbean Government Relations and Business Development Representative Gaming Laboratories International, LLC (GLI®)


Gaming Americas is a news portal providing in-depth news and press release coverage about the gaming industry in North America, Latin America, and South America. Besides the news coverage, the team also hosts boutique-style summits in Europe and North America. 

To read the recent news and press releases, visit 

- Gilbert Horowitz,

Gambling News

The Legal Status of Crypto Gambling Sites Around the World

The Legal Status of Crypto Gambling Sites Around the World

Many gamers and casino operators are in the dark, trying to understand the legal uncertainties surrounding the global cryptocurrency gambling sector. Moreover, the lack of a standardized regulatory framework results in challenges that hinder the optimal performance of crypto betting platforms.