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One of the oldest most established and perhaps the most successful of the Pay Per Head firms, PayPerHead.com, have recently added eSports betting to their portfolio.
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Currently, their platform supports games like League of Legends, DOTA, CS:GO and Overwatch.
“League of Legends is one of the most popular games in the video game industry. Their last Spring Split gathered a total viewership of over 75 million people worldwide.” explained Nate Johnson, Product Manager of PayPerHead.com. “This year’s ‘Split’ has been quite the rollercoaster ride of excitement and upset. During their Spring Finals this April, we’re expecting a 75% increase of wagers.”
eSports betting tends to attract a far younger demographic. This is a fact not lost on Johnson, who acknowleged his company is getting "bombarded with calls from Millennials" and that a significant number of them inquire regarding eSports leagues supported by PayPerHead.com and the options for betting.
“People are specifically asking for League of Legends, which is a clear sign that we’re going to see a significant increase in bets throughout their spring finals.”
In May 2019, the US Supreme Court overturned a law that banned sports betting nationwide.
Unikrn, an eSports-specific online gambling site, looks to benefit along with the likes of PayPerHead.com. Fourty percent of their user base is already located in the US, however, these customers are unable to place bets for real money just yet.
“We’ve been expecting this for a while,” says Rahul Sood, Unikrn’s cofounder and CEO. “We felt that fantasy was operating in a loophole and it was unsustainable, so instead we focused on building technology around sports betting knowing that the U.S. would eventually come around. And we effectively built a technical motor on Unikrn that put us light years ahead of anybody else in the space. So, we’re excited about this.”
Unikrn does not offer a white label eSports betting product PayPerHead provides.
Unikrn’s Sood told Forbes last year that legal wagering alone accounts for around $2 billion. Offshore sportsbooks and Pay Per Head services bump that number up to around $8 billion. Similarly, a report from software analytics company Narus and research firm Eilers & Krejcik Gaming claims the whole market will hit $6.7 billion in 2018.
- Alistair Prescott, Gambling911.com
