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Can it be? Pepsi is getting into the sports betting business thanks to US regulation that makes sports betting legal?
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Like most big name non-gambling companies, Pepsi is dipping its toe in the water. They are partnering with one of the biggest sports betting firms in the business to debut the Pepsi Live Prediction Challenge that enables fans to forecast in-game outcomes for each football Sunday of the regular season.
Each week, registered players will be tasked with correctly answering a series of eight, multiple-choice questions relating to Sunday’s pro football games to earn points for a shot at their share of $5K and ascend the season-long leaderboard. In addition to weekly cash prizes,split among the top finishers, first place on the leaderboard standings will win a trip to the championship game in Miami Gardens, Florida.
The Pepsi Live Predictioin Challenge will be a partnership with sports betting and fantasy behemoth Draftkings.
“The Pepsi brand and its longstanding synergy with pro football hardly needs an introduction, making this partnership such a special opportunity for DraftKings to team up with an organization that genuinely shares our passion for the game,” said Ezra Kucharz, chief business officer at DraftKings. “Our player community cannot get enough football and collaborating to launch the Pepsi Live Prediction Challenge on DraftKings helps to both satiate this ever-growing demand and further stoke fans’ competitive flames through new innovation.”
Among the weekly, pop-quiz-style questions will be one “Pepsi Zero Sugar” question of the week,which will always be the first question presented and offers double the points for correct responses. All other accurately predicted questions will receive one point each, totaling for their share of the $5K weekly max prize, while also counting toward respective seasonlong leaderboard standings and the grand prize. Players simply click on one of three given responses they wish to select for each individual question, and once all eight of the provided questions have been completed, customers can proceed with the submission. There are unlimited changes to picks available up until the first game of each week begins, and only Sunday football games will be eligible for selection. Once the lockout is lifted for the previous challenge week, players will then be allowed to make unlimited changes to any picks for the upcoming slate of games.
Available now on both mobile and web, the Pepsi Live Prediction Challenge will be accessible from both the DraftKings daily fantasy and sportsbook platforms.
- Mary Montgomery, Gambling911.com
