Play Sugarhouse NJ Revenue Doubles Thanks to Sports Betting
New Jersey online gambling app Play Sugarhouse has seen its revenues more than double during the month of September thanks to legalized sports betting in the state.
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Parent firm Rush Street Gaming based these numbers on the same period last year.
The US Supreme Court ruled back in May that individual states could now offer the activity provided they amend their own laws. New Jersey was among a handful - including West Virginia, Mississippi and Delaware - to do so.
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SugarHouse debuted its app and online sports betting site on August 23, and was the third to do so. Eight sports wagering apps now co-exist in the Garden State.
Play SugarHouse offers betting not just through its online website, but also through a full-featured iOS and Android mobile app.
“We’re very happy with the numbers we are seeing,” said Rush Street Interactive COO Mattias Stetz. “We see that the player base is continuing to grow as the word spreads about the quality and volume of the different live in-game bets at PlaySugarHouse.com. We are at the start of the football season and are excited to see our numbers keep climbing.”
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- Aaron Goldstein, Gambling911.com