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Portuguese Americans in particular will be seeking out bookies as their team is so far red hot in the 2018 FIFA World Cup. For the US-based bookmakers, it is prudent to know where the largest concentration of Portuguese live, understanding also that there will be many Brazilian-Americans rooting for Portugal (after Brazil of course). This is true of all nationalities during any World Cup tournament. Indivuals with roots in Angola, Cape Verde, Guinea-Bissau, Mozambique, São Tomé and Príncipe residing in the States may also have a certain kinship with Portugal.
From Wikipedia - Largest Portuguese-American concentrations:
USA by Ancestry : 1,367,476
USA by Country of Birth : 176,286
Top CSA's by Ancestry:
Boston-Worcester-Manchester, MA-RI-NH CSA: 393,457
New York-Newark-Bridgeport, NY-NJ-CT-PA CSA: 141,522
San Jose-San Francisco-Oakland, CA CSA: 124,652
Los Angeles-Long Beach-Riverside, CA CSA: 49,465
Sacramento-Arden-Arcade-Yuba City, CA-NV CSA: 40,972
Modesto-Merced, CA CSA: 38,031
Miami-Fort Lauderdale-Port St. Lucie, FL CSA: 21,842
Hartford-West Hartford-Willimantic, CT CSA: 21,599
Top CSA's by Country of Birth:
Boston-Worcester-Manchester, MA-RI-NH CSA: 68,875
New York-Newark-Bridgeport, NY-NJ-CT-PA CSA: 47,964
San Jose-San Francisco-Oakland, CA CSA: 10,570
Modesto-Merced, CA CSA: 5,841
Hartford-West Hartford-Willimantic, CT CSA: 3,873
Miami-Fort Lauderdale-Port St. Lucie, FL CSA: 3,493
Los Angeles-Long Beach, CA CSA: 3,153
Springfield-Greenfield Town, MA CSA: 3,105
Top States by Country of Ancestry:
California: 346,172
Massachusetts: 296,449
Rhode Island: 96,433
New Jersey: 76,952
Florida: 69,147
New York: 50,657
Connecticut: 49,167
Hawaii: 48,634
Top States by Country of Birth:
Massachusetts: 54,869
New Jersey: 31,493
California: 26,107
Rhode Island: 16,384
New York: 10,858
Connecticut: 10,282
Florida: 9,124
Pennsylvania: 2,501
Keep in mind that, when using a Pay Per Head provider, reports can be generated on specific player betting activity. How many wagers are being placed on games or futures featuring Team Portugal.
Another helpful tip: Know the common last names of those with Portuguese ancestry.
These are the most common:
Silva
Santos
Ferreira
Pereira
Oliveira
Costa
Rodrigues
Martins
Jesus
Sousa
Fernandes
Gonçalves
Gomes
Lopes
Marques
Alves
Almeida
Ribeiro
Pinto
Carvalho
Often times, Portuguese last names will sound Spanish but, instead of ending in "ez", will end in "es". Again, many of these folks will be Brazilian.
It never hurts to ask your clients who they will be rooting for this World Cup.
- Don Shapiro, Gambling911.com
