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New York City - Resorts World Casino New York City, the city’s only casino offering an unparalleled gaming and entertainment experience, today announced a partnership with StarStar Mobile, a leading marketing and telecommunications platform, to launch **RWNYC, a unique vanity number that can be used from any phone. With **RWNYC, Resorts World Casino NYC can more easily connect to and stay engaged with customers while bringing a new call-to-action to their entire suite of marketing communications. The new **RWNYC is currently featured in Resorts World Casino NYC’s newspaper and out of home (OOH) campaigns and will be featured on TV spots in the future.
StarStar Mobile initiates conversations with customers through their mobile dial pads while providing businesses with access to real-time customer engagement data. Customers dial **RWNYC and during the call, customers will receive a text message with a link to an online platform. The online platform offers customers and players, additional details for their request and the ability to make a reservation, receive VIP perks and rewards, among other actions.
“Partnering with StarStar Mobile and launching **RWNYC has been a tremendous boost to our efforts to deliver measurable consumer engagement through mobile,” said Michael Savino, Director of Marketing at Resorts World Casino New York City. “With this unique identifying phone number, we are able to better measure the effectiveness of our advertising while increasing awareness in a hyper competitive marketplace. It’s going to be exciting to see how we can further leverage **RWNYC in the future to boost our loyalty, reward and other consumer marketing platforms.”
Phone numbers have become the new URL of the mobile age, and a primary identifier of an individual customer. By creating their custom StarStar number, Resorts World Casino New York City is also able to connect with customers in ways that mobile ads, social media posts, and messaging apps do not permit. StarStar Mobile is the only platform fully integrated and maintained by the four major U.S. mobile networks: AT&T, Verizon, T-Mobile, and Sprint.
“The gaming/casino space is an ideal venue to demonstrate and leverage the power of a StarStar number,” said Tim Keyes, COO of StarStar Mobile. “Multiple studies have shown that omnichannel customers spend 20% more than multi-channel customers. Now with a ** number call, Resorts World Casino NYC are building a powerful database of phone numbers for future remarketing campaigns, complete with geographic, chronological, and quantitative data.”
To learn more about StarStarMobile, visit www.starstarmobile.com.
About Resorts World Casino New York City
Come Play, Dine & Unwind at Resorts World Casino New York City—NYC’s only casino. With over 6,500 slots and electronic table games, there’s always something for every guest on three floors of expansive gaming. When you’re ready for a break, enjoy fine dining at RW Prime Steakhouse and Wine Bar. Or perhaps the fun Food Court is more to your likening. Then step over to Bar 360 for free, nightly live entertainment, plus the largest HDTV around. Resorts World Casino NYC: right next door! For more information, visit www.rwnewyork.com.
About StarStar Mobile
StarStar Mobile is a marketing and telecommunications platform that allows companies to extend their visual identity and deliver captive engagements across offline and online channels. StarStar Mobile helps companies extend their brand by offering custom ** numbers to connect directly with their target audience, leading to greater loyalty, efficiency, and revenue. Customers initiate conversations through a mobile dial-pad. After the call, customers receive a text message with a link to the online platform and additional details for their request. Customers can also choose to be connected to a live person when dialing a StarStar number. StarStar Mobile is the only platform fully integrated and maintained by major U.S. mobile networks (i.e. Verizon, T-Mobile, Sprint and AT&T) and is seen as an organization that is revolutionizing the use of the dial-pad. Founded in 2015, StarStar Mobile is a South Florida owned and engineered platform with a national presence. For more information, visit www.starstarmobile.com.
