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Thomas Halikias (founder, Drives Football) believes in-game micro sports betting will transform the way sports fans wager on games.
But the former UBS managing director (he ran their structured equity desk) says one aspect of the pending shift largely being overlooked is the synergies between micro and traditional betting that could enable sportsbooks to execute in-game hedges, increase the size of their trading books and improve their return on capital.
As he explained, the current iterations of micro betting products often focus on rather binary events (think: run/pass on next play) or multiple selection markets (think: result of an at-bat will be a single, double, triple, home run or out) that lack a holistic relationship to game scoring and the traditional lines. Read More Here
