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One year since the US Supreme Court overturned decades of prohibition against sports betting, there is already a war....but it's not the battle you might think.
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Since the start of the season, the NBA has allowed gambling houses to temporarily access its official data without being an approved league partner. Going forward, that information -- especially popular for in-game betting -- will first require a commercial deal with the league, before a separate contract with an official data provider. Those who choose not to pay will have to rely on slower, unofficial feeds. Read More at Bloomberg News
Sports Betting Data War Escalates
SportsHandle.com gets right to the point: Deadlines and expectations, hungry investors, operators coming in or opting out?
You can’t just be a Sportradar client now. You have to be a partner of the league, too. This direct-license strategy that MLB and apparently also the NBA is using, is putting Sportradar and perhaps also Genius Sports (NBA’s second official provider) in a real pickle. Perform Group, a U.K. based global sports media company, was announced as the MLB’s second official betting data partner earlier this spring. They’re all paying millions to be official partners with the leagues, yet apparently granted the leagues the right to restrict them from supplying licensed operators until and unless the leagues strike separate, direct agreements. Read More From Sports Handle
Wrong Approach
Noted sports betting expert Joe Brennan Jr. tweeted out:
"The @NBA and @MLB continue to demonstrate a lack of understanding of the role of data in sports betting. There is a way to create value via their "official" data, but this isn't it"
And There is More
Per Eben Novy-Williams of Bloomberg via his Twitter feed:
"Something else in here. @MLB says that in any state that passes an integrity fee, it will deduct that payment from the data payment made by official partners."
- Gilbert Horowitz, Gambling911.com
