Written by :
Aaron Goldstein
Published on :
With sports betting now legalized in Michigan, those living in the state might want to capitalize on the phenomenon by starting their own online sportsbook.
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What I Need to Start My Own Online Sportsbook From Illinois
Starting your own online sportsbook from the state of Michigan is easy peasy but you'll need some help in doing so.
- You will need at least five customers (active sports bettors).
- You will need a top-of-the-line Pay Per Head to manage everything from live lines to 24-7 customer service to reporting.
- Some marketing skills that should employ social media.
- A lounge chair to go lay out on the lake since the Pay Per Head service pretty much allows you to operate on auto pilot.
Why Would Someone Want to Use Me Over a Draftkings or FanDuel?
- Anonymity
- Bookmakers typically extend credit
- Limited danger in having your personal information sold or stolen
- More avaliable betting options
- Convenience
- Payment options include crypto
- 18 and up allowed
Why Michigan is Such a Lucrative Market for Bookies
- With so many betting companies launching in the state and advertisements popping up everywhere, sports betting will now go mainstream and folks will always be looking for convenience, more options not always available with the likes of a Draftkings or FanDuel, the anonymity aspect, the ability to bet on credit and more.
- Regulated books require gamblers to be 21 and up, which opens the door to the lucrative college age wagering market.
- Massive fan base in nearly all sports including both college football and basketball.
- One can offer more enticing lines on Michigan teams.
- The ability to integrate online poker and a live dealer casino, either of which may be a more quality product than what the Michigan websites have to offer (Michigan does allow its licensed sites to offer both products, which is not a common offering in most US states).
Your Competition
| Sportsbook | Licensed Partner | Tech Provider | Launch Date | Integrated Casino? | Integrated Poker? |
|---|---|---|---|---|---|
| Barstool | Greektown Casino / Penn National Gaming | PNG | January 2021 | Yes | No |
| BetMGM | MGM Grand Detroit / MGM Resorts Intl | Roar Digital | January 2021 | Yes | Yes |
| BetRivers | Little River Band of Ottawa Indians | Kambi | January 2021 | Yes | No |
| DraftKings | Bay Mills Indian Community | SBTech / Kambi | January 2021 | Yes | No |
| FanDuel | MotorCity Casino / Detroit Entertainment | Flutter / IGT | January 2021 | Yes | No |
| FireKeepers | Nottawaseppi Huron Band of the Potawatomi Indians | Unknown | ETA 2021 | No | No |
| Four Winds | Pokagon Band of Potawatomi Indians | Pala | February 2021 | Yes | No |
| Fox Bet | Little Traverse Bay Bands of Odawa Indians | TSG | January 2021 | Yes | Yes |
| Golden Nugget | Keweenaw Bay Indian Community | SB Tech / Sci Games | January 2021 | Yes | No |
| PlayGunLake / Parx | Gun Lake Tribe | Parx | ETA 2021 | Yes | No |
Start Your Sportsbook Today
- Aaron Goldstein, Gambling911.com
