Technology and Gambling
Technology has assisted in advancing many industries, including gambling. It wasn’t that long ago when bookies were still using a pen and paper to track all of the bets they were taking in.
The first major technological advance in gambling was the widespread adoption of the internet.
Once bookies were able to move their operations online, business grew exponentially. Bookies were now able to target sports bettors from around the world rather than through word-of-mouth.
Not only did the potential client base open up for bookies, but they were able to streamline their businesses. Solutions started to emerge allowing anyone to launch an online sportsbook.
The second major technological advancement were mobile devices coming online. Being able to bet on mobile devices has grown the gambling industry faster than anything else in the last decade.
In a lot of countries, people only have access to mobile devices and not computers. Mobile pph betting also changed the way people wager. You no longer needed to be on a computer to place a bet with an online bookmaker. You can simply access the bookie on your mobile device from anywhere.
How Technology Has Changed the Bookie Business
The way people bet has changed with technology and the way bookies operate has also changed.
Anyone in the world can utilize the best rated pay-per-head (PPH) services, which provide you with the technology you need to run an online sportsbook from anywhere in the world.
Here’s some of the ways technology has changed the way bookies run their business:
● Websites: No more pen and paper. To succeed in today’s industry you need a website and a software suite to operate. Developing this would be extremely costly on your own, but PPH shops provide the software and will even help you develop a website.
● Automated Reports: No more using a calculator to add up profits/losses. No more tracking how much everyone owes you or how much you owe them. Technology has changed the way bookies track everything. There are now automated reports updated in real-time.
● Toll-Free Number: The biggest PPH services all have fully-staffed call centers. You’ll be able to have your own toll-free number and your clients will be able to call in bets 24/7. You don’t need to answer the calls either, that’s all done by the call center employees.
● Marketing Tools: Technology has changed the way bookies market as well. While it’s still a good idea to have a local marketing plan, you need to also utilize the technology and tools out there to market online. There are lots of tools allowing bookies to automate marketing.
If you hate technology, you’re not going to be a successful bookie in most cases. Bookies need to embrace the technological advancements and utilize everything they can to grow.
When you join a PPH service you gain access to a complete package to run your bookie. Not only that, but you also get access to software allowing you to run a racebook and casino.
