Top 5 Methods of Attracting New Players to an Online Casino
For an online gambling business to perform well, it is necessary to draw up a marketing plan and select appropriate promotion tools. Here are five marketing ideas that will help bring new customers to online casinos.
Affiliate Marketing
With the right approach, affiliate marketing produces consistently good results. Here, a standard scheme for building partnerships is used: an operator needs a constant influx of new players to develop an iGaming site, and their partners, who create content for a mass audience, need a channel for traffic monetization.
Benefits for iGaming businesses: companies pay only for successful conversions and they can compare the performance of different affiliates and provide for marketing budgets.
Affiliate benefit: affiliates receive a commission for directing their traffic to the business.
There are two forms of affiliate marketing:
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Affiliates themselves join a network — the gambling site signs an agreement with the network, after which casino advertising appears on the online resources of affiliates. In this case, partners and networks find each other on aggregator sites, a kind of online partner agreement marketplace.
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The iGaming site has its own networks; partners who join them direct their traffic to a specific resource. This is a less common option, which is usually used by well-known brands.
Online casino affiliates are usually specialized media, bloggers, streamers or influencers. Moreover, the interests of affiliates do not have to be limited to gambling — pay attention to the topic of finance, investment, business, information technology and digitalization opportunities.
SEO optimization
Search engine optimization, or SEO, is a set of measures for raising the site's position in the results of search engines — like Google or Bing — for certain user requests. The main goal of SEO is to increase network traffic and then monetize it. This marketing tool cannot be neglected - it's hard to imagine, but the success of your business depends, among other things, on its position in the Google search results.
SEO optimization is a technical but creative process. The choice of keywords determines the reputation and recognition of the brand, the quality of traffic, and the number of sales. General keywords with high search volume are inevitably accompanied by high competition. Therefore, first, an SEO specialist determines the target audience, studies it and finds keywords, then checks them for compliance with the tastes of the audience and evaluates competitiveness.
Social Media Marketing
Content distribution channels such as Facebook, Twitter, YouTube, and Telegram help to attract millions of users and keep in constant contact with subscribers. And the targeting capabilities that social media provide allow you to display your ad to the right audience, achieve increased sales and conversions, and as a result, increase ROI.
Today, there are many parameters that are used to set up targeted advertising: demographic and behavioral factors, targeting specific life events or interests of the target audience, as well as look-alike targeting. Only through the right combination of them, as well as the right ad text and creatives, can you set up an effective advertising campaign with an exact hit on the target audience.
Digital promotion
Digital promotion of an online casino includes contextual advertising, media advertising, and working with public opinion.
Contextual advertising allows you to broadcast advertisements on the search results page above the results of a regular search — you establish standard settings for the target audience, and payment is made per click. It should be taken into account that Google has serious requirements for online casino advertising. Ad text must comply with local laws and be available only in certain countries to persons over 18 years of age.
Display ads are text and image ads on various web resources. Clicking on them takes users to a landing page – in this case often a page where they can sign up for an online casino. Display ads can take the form of banners at the top of the page, pop-ups, etc.
Working with public opinion is aimed at creating a positive image of the iGaming site. To attract players, the operator needs to show their experience in the gambling business with high-quality service and customer support. Additionally, free bonuses on sign-up usually boost players' loyalty as they can play without spending. Based on players' requests, the most popular ones are 50 free spins no deposit offers similar to WithCasinoBonus Canada deals. Nevertheless, slow withdrawals, technical problems during the game, and inefficient interaction with the audience are reasons why players leave negative reviews on forums or casino portals. The reverse situation is that users willingly talk about their favorite games and sites on the network. Before registering at a new casino, a potential client, as a rule, reads reviews. Accordingly, the positive image of the gambling site can become an impetus for making the first deposit.
Traditional advertising
Television and radio advertising is a less common, but still relevant method of promoting a gambling business. Such advertising formats are often severely restricted. For example, regulated markets typically ban or restrict television advertising during certain hours. One of the most common reasons for blocking advertisements in markets where advertising of gambling sites is formally allowed is the risk of attracting the attention of minors and creating a false impression of gambling.
It is important to comply with the rules governing gambling advertising in the markets in which you operate.
Comprehensive Promotion
This is a brief overview of the most effective methods for promoting an iGaming site. To achieve the maximum effect, it is necessary to use them in tandem. An online casino operator can choose one of three options: find specialists in each area, use the services of an advertising agency - due to the specifics of the industry and, accordingly, the complexity of promotion, it is likely to be refused — or contact Slotegrator, which is an expert in the industry and has extensive experience in applying the most effective marketing strategies.
- Payton O'Brien, Gambling911.com
