UFC Partners With Poker Site PokerStars and Other Sites Look to Capitalize

Written by:
Nagesh Rath
Published on:
Dec/26/2018

  • UFC makes PokerStars its "official" partner

  • UFC reaches 1.1 billion TV households in more than 160 countries

  • Vast majority of U.S. viewers will not have access to PokerStars however

  • Other online poker sites look to capitalize with the start of UFC 232


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The Ultimate Fighting Championship (UFC) has announced it has made the world's largest real money online poker site, PokerStars, its official partner.

The deal includes the integration of PokerStars branding during UFC telecasts that are distributed to “1.1 billion TV households in more than 160 countries and territories in 40 different languages.”

Flagship UFC events like Conor McGregor vs. Khabib Nurmagomedov have attracted massive numbers of viewers.

With all these eyes on PokerStars from the U.S. there is some degree of irony that the vast majority of that country's 326 million people are unable to play there.  Online poker sites that are accessible from the United States will likely win out, especially considering there are just a few of those that exist. 

The online poker branding experience is set to begin with UFC 232 Joe Jones and Alexander Gustafsson, an event taking place in Las Vegas December 29.  PokerStars name will likely be displayed prominently throughout the octagon.

Paul Asencio, UFC senior vice president, commented:

“We’re excited that PokerStars has joined our roster of global partners and has helped us create a new sponsorship category for our final event of 2018. This agreement lays the foundation to work together with PokerStars in the future to grow our respective customer bases in key markets.”

- Nagesh Rath, Gambling911.com

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