Written by :
Published on :
Gannett, owner of the USA Today newspaper, has inked an exclusive deal with New Jersey-licensed Tipico Sportsbook. And one popular offshore sportsbook will be getting the heave-ho as a result.
- Bovada has been the long time provider of odds for USA Today and that will no longer be the case, effective immediately.
- Bovada's odds parternship with Garnett's flagship paper has made it one of the most recognized brands in the US.
- USA Today is ranked first by circulation on the list of newspapers in the United States.
- Tipico is an international provider of sports betting and casino games, headquartered in St. Julian's, Malta.
- The USA Today deal with Tipico is valued at $90 million and is in place for five years.
- Tipico will become the exclusive sports betting and iGaming provider for Gannett, and will integrate its odds, props, free-to-play games and betting trends throughout the network and more than 200 affiliated properties, including For The Win, Golfweek and MMA Junkie.
“Our highly engaged audience of more than 46 million sports fans crave analysis, betting insights, odds and unique features which we will provide with our Tipico alliance,” said Michael Reed, Gannett chairman and chief executive officer. “Tipico adds incredible expertise from their European operations and next generation product capabilities, which offer our sports enthusiasts and local consumers a way to become even more invested in the games and sports they care about.”
“Integrating their leading media properties with Tipico Sportsbook marks an important moment as we begin our acceleration in the U.S.,” said Adrian Vella, Tipico’s U.S. chief executive officer.
“Gannett’s best-in-class editorial operations and massive local footprint, partnered with Tipico’s game-changing technology, including end-to-end proprietary sports betting and iGaming products, will offer U.S. fans a slam dunk combination.”
- Gilbert Horowitz, Gambling911.com
