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One of the big stories here in Miami for the Juegos Miami 2019 was Argentina's move to begin allowing online gambling.
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Bet365 and Gambling911.com Nigeria ad partner BetWay are moving fast to gain a foothold in this territory, though sites already situated in the Latin American market like Gambling911.com ad partner BetCRIS and our friends at Jazz Sports may have the advantage. In fact, BetCRIS is already accessible in the nation with a population of 44 million people.
Bet365 has joined forces with local bingo hall operator Pasteko. Betway has teamed up with Bingo King. They follow William Hill joining forces with ArgenBingo. The trend here is obvious. These three traditional bookmaking companies are looking to target the flourishing bingo market.
The Argentina market has long been among the most difficult to enter for most industries focused on Latin America, let alone online gambling. It has been notoriously difficult to get money in and out of the country. Ask any Argentinian living abroad.
While the country is slowly embracing the iGaming sector, only Buenos Aires province has implemented the required legislation to regulate the activity. That's over 16 million people to target, and Argentinians love to gamble, especially on football (also known as soccer in the US).
Companies like Betway and William Hill have long treaded carefully into markets that are strictly regulated. Bet365 in the past has flirted with the US market, until recently unregulated. BetCRIS is pretty much accessible everywhere, though NOT in the United States.
- Aaron Goldstein, Gambling911.com
