Could Google Really Be Looking at Buying Bwin.Party: Shares Up Nearly 6 Percent

Submitted by Aaron Goldstein on

Written by :

Aaron Goldstein

Published on :

Shares in Bwin.party rose 5.6 percent Friday following rumors that search engine giant Google could acquire the struggling online gambling firm.

Joseph Griffin’s This Is Money piece helped fuel speculation throughout the day Friday.

Rumours of a 200p a share cash offer from Google has been doing the rounds of late with dealers hearing that the US giant could pounce before Bwin’s online poker and casino games are up and running in the state of New Jersey before the end of the year.

Morgan Stanley reinstated Bwin.party’s stock to “equal weight” on Friday. 

They currently have a GBX 140 ($2.19) price target on the stock. Morgan Stanley’s target price indicates a potential upside of 27.39% from the stock’s previous close.

Analysts at Canaccord Genuity upgraded shares of Bwin.Party Digital Entertainment (LON:BPTY) from a “hold” rating to a “buy” rating on Tuesday.

Analysts at Citigroup Inc. cut their price target on shares of Bwin.Party Digital Entertainment (LON:BPTY) from GBX 130 ($2.03) to GBX 120 ($1.88) in a research note to investors on Tuesday, September 3rd. They now have a “neutral” rating on the stock.

- Aaron Goldstein, Gambling911.com

Related Content

Can't Play With Kalshi From Washington State - WTF?

Can't Play With Kalshi From Washington State - WTF?

Judge John McHale of the King County Superior Court said the state showed "a likelihood of actual and substantial injury ​to Washington consumers from illegal gambling activities" if no injunction (against Kalshi) were issued.
Former DraftKings Las Vegas Employee Arrested

Former DraftKings Las Vegas Employee Arrested

A former DraftKings sports trader, Samuel Silverman, was arrested on felony charges for allegedly conspiring with a Fresno State basketball player to manipulate game statistics for betting purposes.
MBit Casino Reviews - Is This Crypto Casino Safe? (August 2026)

MBit Casino Review - Is This Crypto Casino Safe? (August 2026)

mBit Casino occupies an interesting niche because it's one of the oldest crypto casinos still operating and it has built a loyal following over the years.
What Are the Safest Crypto Gambling Websites Right Now (August 2026)?

What Are the Safest Crypto Gambling Websites Right Now (August 2026)?

Gambling911.com is the long time leader when it comes to reviewing online gambling websites. We've been doing it since 1999.