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There are hundreds of bookies residing in the Sandhills, Midlands area of South Carolina and the Pay Per Head firms are more than happy to serve them.
The major city in the Sandhills, Midlands region is South Carolina’s capital and biggest city, Columbia. It has a population of approximately 133,803.
Sports bettors in this region are likely to wager on the South Carolina Gamecocks as well as the hugely successful NFL Panthers.
Utilizing contracting services is common in many successful industries. In the case of a local bookie, the Pay Per Head provides a prudent means of adding that necessary layer of security, not just to protect from savvy sports bettors, but also by minimizing the potential of becoming victimized by criminal elements. A known area bookie residence will typically mean “cash on hand”, sometimes lots of it.
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Early Odds to Win - Regional Teams
| South Carolina Odds to Win SEC | 70-1 |
| Panthers Odds to Win Super Bowl |
11-1 |
| Panthers Odds to Win NFC South | -220 |
| Panthers OVER/UNDER Season Wins | 10.5 O -125 |
With a crime rate of 65 per one thousand residents, Columbia has one of the highest crime rates in America compared to all communities of all sizes - from the smallest towns to the very largest cities. One's chance of becoming a victim of either violent or property crime here is one in 15. Within South Carolina, more than 89% of the communities have a lower crime rate than Columbia.
A Pay Per Head runs all aspect of the bookie business with the exception of handling financial transactions. They charge a small weekly fee per customer (per head), often starting around $10. In the long run, bookies and agents alike save money while minimizing the headaches involved in running such a business entirely on their own.
True use of such services essentially converts a bookie and/or agent into a law-abiding revenue sharing affiliate but with a role reversal whereby it is you who receives the larger cut of the revenue share.
Pay Per Head companies also offer live in-play betting, thousands of proposition bets and a live online casino platform that locals simply cannot offer. Many of these businesses also offer online poker platforms.
South Carolina has some of the most archaic gambling laws on the books. Even home poker games are illegal in the state. There are no casinos and no horse tracks. With that said, the Penalty for Simple Gambling and Penalty for Aggravated Gambling are both misdemeanors.
- Aaron Goldstein, Gambling911.com
