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The popular sports content website Bleacher Report has been purchased by Time Warning Inc. for just under $200 million. The Federal Trade Commission approved this deal last week.
Time Warner’s Turner Broadcasting is looking to bolster its online sports exposure along with ad revenue.
Turner had managed ad sales for sister company Time Inc.’s Sports Illustrated but that deal ended last year.
“Managing Sports Illustrated’s online ad sales -- honestly, we gave a run at it, and ultimately we found it was better off for both cultures to go at it in different directions,” President of Sales, Distribution and Advertising Opportunities for Turner, David Levy said. “We found that Bleacher Report fits more in line with Turner’s culture.”
Bleacher Report sometimes reports on odds for various sporting events.
- Aaron Goldstein, Gambling911.com
