Gambling911.com Marketing: Reddit, Bitcoin, Sports Betting Bust Give Traffic Boost
As regular Gambling911.com readers might imagine, this week’s news regarding the indictment against Legends Sports and related sports betting busts have resulted in some significant traffic for the site. Gambling911.com first broke these stories on Wednesday. Additionally, tons of traffic has been coming in from social media behemoth Reddit.com for articles related to both Bitcoin and Morgan Stanley’s forecast for online gambling.
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If only we had sponsor sites that accepted Bitcoin. This animal is out of control right now and so, too, is the sudden infatuation with the online currency, which has endured quite the roller coaster ride over the past week.
Thursday and Friday presented an interesting situation in which social media at times accounted for more than 50 percent of Gambling911.com’s overall traffic, actually beating out search. Twitter, Facebook and Reddit each contributed to this. Late Friday night, social media was still referring approximately 27 percent of Gambling911.com’s traffic.
The site was also heavily linked over the past few days from the likes of www.sbrforum.com, www.twoplustwo.com, www.majorwager.com, www.roughingthepunter.com and www.pokerfraudalert.com. A big shout out to our friend Clevfan over at MajorWager.com for helping to get the word out about Wednesday’s sports gambling busts to her readers and, as always, we appreciate the links back.
Just a quick note regarding our Masters 2013 betting coverage. On Wednesday evening, even with all the breaking news, Masters traffic still made up 25 percent of G911’s readership. Not too shabby.
Here is a look at our segment demographics breakdown for a random sampling of Friday night’s readership at Gambling911.com.
Our Baseball content was getting some play with Gambling911.com picks now at 7-0 from Tuesday through Friday.
Gambling Related (General including poker and sports betting) – 97 percent. A fun fact is that 2 percent of the 100 random sampling readership were coming onto Gambling911.com looking for “gay porn”. It’s funny how search works sometimes.
Segments Breakdown: (note that there is some overlapping where a reader may be visiting poker, gambling, and sports related content during a single visit):
Sports Betting – 18 percent
Sports Betting on Baseball – 10 percent
Sports Betting – Fantasy Sports – 9 percent
Sports Betting – Horses – 4 percent (this number should increase Saturday afternoon)
Sports Betting – Masters – 1 percent
Sports Betting – NASCAR – 1 percent
Sports Betting – UFC/MMA – 2 percent
Poker – 42 percent
Gambling Related (excluding sports betting and poker exclusive visits) – 52 percent
Gambling News – Bitcoin – 6 percent
Gambling News – Legends Sports Indictments – 6 percent
Gambling News – Morgan Stanley Forecast for Online Gambling – 25 percent
Poker – 42 percent
Poker – Brian Mizok – 15 percent
Direct Bookmarks – 12 percent
Other – 3 percent
- Payton O’Brien, Gambling911.com
