Does Your PPH Platform Offer Premier League Soccer Match Betting?

The England Premier League new season got under way this weekend with bookmakers across the globe licking their respective chops.  

While a lot of old school Pay Per Head platforms will be focused almost entirely on NFL and college football, that is not the best approach considering the amount of business being lost to PPH solutions that also focus on soccer betting. 

Our friends at AcePerHead.com note that over 40% of people worldwide have some interest in following soccer, even if it is not necessarily for the point of betting.  The sport is by far the most popular in the world. In fact, in a survey of 18 countries, 43% of people said that they had at least some interest in soccer (or ‘football,’ as it is known to non-Americans).

As a budding bookie, having good soccer betting software is essential for making money with clients globally. Here, we’re going to discuss what the best online soccer betting technology is.

How a PPH Platform Works

With a Pay Per Head (commonly referred to as a PPH), bookies and agents pay a small weekly fee per player and, in return, receive everything from managed lines, reporting, customized websites for players, 24/7 customer service and, of course, a full slate of World Cup player and game props in addition to live in-play betting. 

Remember that not all PPH solutions are built the same.  Some advertise their software for a super cheap price per customer and all the bookie or agent gets is a cookie cutter software with not much more. 

AcePerHead.com offers its Pay Per Head service for as little as $3 per player and, for that price, you receive everything a quality sportsbook offers including skilled oddsmakers, full reporting, 99.9% server uptime, live in-play wagering, full props and futures options, customized websites, 24/7 customer support and even a live dealer casino.  

If you have 100 players for this summer's World Cup, you’ll pay $300 (while bringing in far more). However, during the off-season after the World Cup ends and before the new football season begins, you only have 10 active customers, you will only need to pay $30.

The Role of Technology in 2026

With games kicking off across four different time zones, the 2026-2027 season will be a 24-hour cycle of betting across the globe. A true Pay Per Head will also offer a wide assortment of prop bets (betting markets) that include:

• Number of VAR interventions.
• Total corner kicks in the first 15 minutes.
• Individual player “Expected Goals” (xG).
• First goalscorer
• Anytime goalscorer
• Both teams to score

If you are still using a manual system or an outdated platform, you probably got crushed by this year's FIFA World Cup wagering. You need a system that grades bets instantly so players can “re-invest” their winnings into the next match in the triple-header.

Premier League Popularity Across the World 

The Premier League is the most globally popular domestic soccer league, and the gap is substantial in many international markets. YouGov's international research found that 28% of sports fans across 51 markets were interested in the Premier League, describing it as the world's most popular team-sport league. The league's international strength is particularly striking in Asia, Africa and North America.

Outside the United Kingdom, these are the nations where Premier League soccer is most popular, along with the top club fan bases:

Rank    Country/market    EPL strength    Clubs especially strong
1    🇮🇳 India    Enormous    Man Utd, Liverpool, Man City, Chelsea
2    🇨🇳 China    Enormous    Man Utd, Liverpool, Man City, Chelsea
3    🇮🇩 Indonesia    Enormous    Liverpool, Man Utd, Chelsea, Man City
4    🇺🇸 United States    Enormous & growing    Man Utd, Liverpool, Chelsea, Man City
5    🇳🇬 Nigeria    Extremely strong    Man Utd, Chelsea, Liverpool, Arsenal
6    🇹🇭 Thailand    Extremely strong    Liverpool, Man Utd, Chelsea
7    🇲🇾 Malaysia    Extremely strong    Man Utd, Liverpool, Chelsea
8    🇿🇦 South Africa    Extremely strong    Man Utd, Liverpool, Chelsea
9    🇻🇳 Vietnam    Very strong    Man Utd, Liverpool, Man City
10    🇲🇽 Mexico    Large    Man Utd, Liverpool, Chelsea, Man City

Premier League Odds for the 2026-2027 Season

Arsenal
-130
Man City
+280
Chelsea
+750
Liverpool
+800
Man Utd
+2000
Brighton
+8000
Tottenham
+8000
Brentford
+10000
Aston Villa
+17500
Leeds
+17500
Newcastle
+20000
Everton
+25000
Bournemouth
+30000
Crystal Palace
+40000
Sunderland
+40000
Hull
+40000
Coventry
+40000
Ipswich
+40000
Fulham
+40000
Nottm Forest
+40000

• Tony Caliente, Gambling911.com