US States Most, Least Excited About Taylor Swift, Travis Kelce Engagement: A BetOnline Study

The graphics below are based on geotagged X data (tweets) since the news broke about Taylor Swift and Travis Kelce's engagement.

For example, tracking tweets like, "Taylor Swift is engaged!!!" "So excited for Taylor Swift," "So happy for Taylor Swift," "freaking out about Taylor Swift being engaged," "Taylor Swift's engagement ring is gorgeous," "Taylor Swift's engagement ring is massive," "her ring is beautiful," #TaylorSwiftEngaged, #TaylorKelce, #SwiftKelceEngaged, #TAYVIS, etc.

It's no surprise that social media has blown up, with it clearly being the top trending story.

Using trends software and the twitter (X) api, here are the top states where Swifties are most excited (based on percentage of total tweets in each state that are about Swift's engagement). This is similar to per capita to make sure states like Texas, California, and Florida don't win by population (and number of users) alone.

Here's the percentage of tweets from each state on the engagement along with a heat map of excitement.

The top five states that are tweeting the most about it are: Kansas, Missouri, Massachusetts, Rhode Island and Pennsylvania.

The five states tweeting the least about it are: Hawaii, New Mexico, Alaska, California and Nevada.