The Bookmaker Does Not Always Win: Favorites Winning Big in Europe

Submitted by Guest on

Written by :

Guest

Published on :

The Bookmaker Does Not Always Win:  Favorites Winning Big in Europe

European football favorites are winning at a 30 percent greater clip than in years past following one of the more successful football seasons on record with Leicester’s shock win last year.

It is also being reported that some publicly listed bookmaking firms are expected to release warnings of weak results over the last several months.

“The big clubs are constantly winning, week after week,” writes CoolBet.com CEO Jan Svendsen on his blog. “Even when the matches have been rather even throughout the whole game, the favourites have still managed to pull it off in the end. We won’t even start talking about the incredibly high number of very late goals, which really rubs it in for the bookies.”

It’s easy to spot a situation where bookmakers are getting clobbered by winning favorites, Svendson adds.

“The safest sign about too many favourites winning is when the clever punters start adding combo bets with favourites. Normally these kind of players wouldn’t even touch a combo bet with low odds. They are used to seeking out high outsider odds because that’s where the value usually can be found.

- Alistair Prescott, Gambling911.com

Related Content

Cha-ching

Sacramento Casino Pays Gambler $142,327 on a $5 Side Bet

German Rangel won the life-changing jackpot while playing Bonus Spin Xtreme Triple Diamond Progressive near the end of his visit to the Elk Grove casino on April 11, the casino said in a Friday news release.
Bitcoin

Real Bitcoin Casino Reviews: Winshark, NeoSpin, SkyCrown (April 2026)

Those crypto casino reviews you read on the Net are often affiliate-based or submitted by individuals paid on behalf of said casino operators. Here, at Gambling911.com, we cut through the crap and bring you real customer reviews.
AcePerHead.com bookie

How Do Bookies Make Money?

Back in the day, a corner bookie had to work 60 hours a week or more. Today's bookmaker spends more time on the beach courtesy of their friend the Pay Per Head platform. And here is the best part: They have the ability to make double the income than when they were putting in those 60+ hours a week.
NBA Playoffs

Pay Per Head (PPH) for the NBA Playoffs

Explore a sampling of betting opportunities for the 2026 NBA Playoffs. These are not available at all PPH services.