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Manchester United and Leicester kick off this season of the English Premier League.
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England's Football league enjoys worldwide dominance including throughout Asia and Africa and now it is going to enjoy wide broadcasting within North America.
The league has embraced bookmakers and gambling firms and this could provide a glimpse of things to come in the States after the high court there ruled sports betting can now be permitted nationwide.
From Campaign.co.uk:
Whereas 20 years ago Premier League sponsorship was dominated by UK and international electronics companies (including the peculiar case of Sanderson Electronics which sponsored two teams), the competition is now dominated by gambling companies.
Back in 1998, not a single Premier League club’s shirt was sponsored by a bookmaker, and the first was not until 2002 when Fulham agreed to promote Betfair.
Since then the casinos and sports betting companies have flocked to football, and the Premier League reached its peak in the 2016/17 season, when 10 out of the 20 teams had a bookmaker or casino’s name featured. This year’s tally of nine does not count Watford sponsor, foreign exchange broker FxPro, although the brand’s services include spread betting on financial markets.
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- Alistair Prescott, Gambling911.com
