A cardinal rule of crisis pr is to recognize an issue exists – and then to quickly work to rectify it.  The ongoing, lengthy debate about whether the Washington Redskins will change their name is simply delaying the inevitable.

While team owner Dan Snyder said yesterday that it’s time for people to “focus on reality”, and “We understand the issues out there, and we’re not an issue,” –  the reality is that this discussion is here and not going away. Consider what Wikipedia has to say about the word “redskin”: The term is considered by some to be extremely offensive, like the word Nigger for Black Americans…”, and Redskin" is a racial descriptor of disputed origin for Native Americans,” Wikipedia continues: “The US Patent and Trademark Office (USPTO) rejected an application to register "Redskins Hog Rinds" because it "consists of or includes matter which may disparage or bring into contempt or disrepute persons, institutions, beliefs, or national symbols".

The team saying that a majority of people don’t want the name changed is irrelevant – a large amount of people are offended by the name, and they do not need to prove that they are offended.  The distraction and negative publicity for the Redskins will not go away – until their name does.

The Washington Redskins need to change their name – it is simply inevitable.

Ronn Torossian is CEO of 5WPR and a regular contributor to the Gambling911.com website.

Let’s now take a look at the odds for Washington to win the 2015 Super Bowl along with all other teams courtesy of BetDSI.com here.

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