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Bookmaker, the oldest existing North American-facing online sportsbook established in 1986, developed what is arguably the best live wagering platform on the planet and they’ll be putting this to good use with Super Bowl 48 live in-play betting expected to yield record results. If you are reading this during the big game, be sure to join here now to take full advantage of the live betting experience.
Mickey Richardson, CEO of Bookmaker, advised Gambling911.com during our early season visit to their San Jose, Costa Rica office that live in-play betting now accounts for a staggering 50 percent of their overall business. This is nothing short of phenomenal.
“Live betting has truly come into its own with the advent of smart phone technology,” noted Payton O’Brien of the Gambling911.com website, also pointing out that Bookmaker offers mobile Web betting.
She added: “Over the past three years, Super Bowl wagering-related traffic to the Gambling911.com has remained steady with surges throughout the game, an indication that folks are taking more of an interactive role via their smartphones.
“This was not the case a few years back when traffic would pretty much die down at game time,” O’Brien elaborated.
The Super Bowl typically represents Gambling911.com’s biggest traffic day, though the event is occasionally surpassed by May’s Kentucky Derby (in the case of last year, for example).
Bookmaker’s live wagering platform is not just reserved for the Super Bowl. They feature live in-play betting on most major televised US sporting events and many of the European and Latin American soccer games.
Odds are updated minute-by-minute as the game unfolds. Gamblers can experience play-by-play betting action on props like Next Player To Score, Yards Gained On The Next Down, What The Next Play Will Be, and more. The Bookmaker platform is compatible on desktop computers, tablets and mobile handheld devices.
- Chris Costigan, Gambling911.com Publisher
