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When using or looking for a per head site it is very important to ask questions about 5 main areas in their business model. If the per head site is doing something wrong in any of those areas, there is a very high probability that they will end up costing you money.
The 5 main questions are:
1) Do they have down time during game times?
2) Do they often put up bad lines or grade wagers incorrectly?
3) What is their current mobile site platform look like, and what is their plans for their mobile site in the future?
4) How many betting options do they have on their board each day and throughout the year?
5) Do they have a department that monitors for sharp betting action, and do they actively keep the agent notified of any sharp action that may be placed by the agent's players?
These are simple questions to ask and find the answers to If any of these functions are not being done correctly you as an agent run the risk of losing players. If the per head site is not working during busy wagering times, then players are going to get extremely upset that they can not place their wagers, and they will look for another agent and website that does allow them to place wagers without any issues.
If lines are constantly being put up incorrectly or being graded incorrectly, players are going to demand that their agents honor the obvious bad line errors, and are going to get aggravated with you when their winning wagers are graded as losers. Furthermore, unless you check every prop and overnight game, you might be paying out money you shouldn't if a game was graded wrong!
The per head site industry has rapidly been changing from a call in service, to a computer based service, and now to a mobile device based service. What this means is that now almost 75% of the wagers that are placed in this industry are being placed on a mobile device. Mobile betting is the wave of the future, which means it is important for your per head site to have a very easy and friendly format for betting on one's mobile device. The best looking and simplest formats will be the most popular. In addition, the more betting options a per head site has available to wager on each day, the more your players will be betting. The more your players consistently bet, than the higher probability they will lose more money overall.
Lastly there are some sharp players in the industry that get better lines before they move. It is very important to catch these players, and either shut them off and pay them, or put limits on what they can wager, before they can put you out of business with all the money they can win. Some of the best per head sites have full departments that monitor which players are sharp, based on what they are wagering and what lines they are getting. Once they single these players out, they immediately notify the agent of the specific player and advise you how to effectively handle them. So make sure to ask your current per head site if they are actively doing these things, because each of these things will in the long run help you to make more money. If they don't, you should check out AcePerHead.com.
