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Adult entertainment and fantasy have always worked great together….but Fantasy Sports?
Yes it’s true, the world’s largest purveyors of pornography, Vivid Entertainment, this week entered into a deal with the third largest Daily Fantasy Sports site DraftDay.com.
The Fantasy platform, owned by MGT Capital Investments, will produce a site specific to the Vivid brand.
“MGT Sports brings unequaled technical and operating know-how and we provide access and marketing experience to a loyal and enthusiastic fan base,” Bill Asher, Co-Chairman of Vivid Entertainment, told Forbes. ”Through Vivid.com and our other websites we will offer easy one-click access and the ability to promote the site through Vivid Radio and Vivid TV, as well as through our other marketing platforms. Daily fantasy sports gaming is a huge and fast-growing segment and we are pleased to be affiliated with a company that is leading its growth.”
“We are deeply excited about working with a synergistic partner like Vivid,” said Robert Ladd, Chief Executive Officer of MGT. “As over 80% of fantasy sports players are males with a mean age of 34 years, the demographics show we are addressing the same audience. The Vivid brand has been in existence for 30 years, and this partnership offers a dynamic opportunity for millions of Vivid fans to test their skill in the daily fantasy sports world.”
Forbes.com notes that approximately 30% of data transferred over the Internet is tied to pornography.
- Jagajeet Chiba, Gambling911.com
