Adult Entertainment Company Vivid Joins Forces With Fantasy Sports Site
Adult entertainment and fantasy have always worked great together….but Fantasy Sports?
Yes it’s true, the world’s largest purveyors of pornography, Vivid Entertainment, this week entered into a deal with the third largest Daily Fantasy Sports site DraftDay.com.
The Fantasy platform, owned by MGT Capital Investments, will produce a site specific to the Vivid brand.
“MGT Sports brings unequaled technical and operating know-how and we provide access and marketing experience to a loyal and enthusiastic fan base,” Bill Asher, Co-Chairman of Vivid Entertainment, told Forbes. ”Through Vivid.com and our other websites we will offer easy one-click access and the ability to promote the site through Vivid Radio and Vivid TV, as well as through our other marketing platforms. Daily fantasy sports gaming is a huge and fast-growing segment and we are pleased to be affiliated with a company that is leading its growth.”
“We are deeply excited about working with a synergistic partner like Vivid,” said Robert Ladd, Chief Executive Officer of MGT. “As over 80% of fantasy sports players are males with a mean age of 34 years, the demographics show we are addressing the same audience. The Vivid brand has been in existence for 30 years, and this partnership offers a dynamic opportunity for millions of Vivid fans to test their skill in the daily fantasy sports world.”
Forbes.com notes that approximately 30% of data transferred over the Internet is tied to pornography.
- Jagajeet Chiba, Gambling911.com
