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Following a successful 2013 pre-season tour to Indonesia, Vietnam and Japan Arsenal today welcomes Bodog as its Official Asian Betting Partner in a three year, multi-million pound deal.
The partnership affords Bodog rights to capitalise on the Gunners’ Asian fan base and popularity post tour by connecting with millions of supporters in Asia, a region of strategic importance to the betting company. As part of the deal, Bodog will also have the opportunity to develop marketing initiatives and consumer promotions, generate content with Arsenal first-team players and utilise the Club’s database to provide fans in Asia with tailored betting offers around matches.
Vinai Venkatesham, Head of Global Partnerships at Arsenal said: “Our tours give our fans beyond the UK a great opportunity to see the team in action, and this Asian tour was no different with our first-team squad playing in front of hundreds of thousands of passionate supporters. As our fanbase in Asia continues to grow rapidly, working in partnership with companies like Bodog who have long-term roots in the region, provides a strong platform to further engage with Arsenal fans in Asia.”
Izhar Biran, Bodog’s Marketing Director added: “The Premier League’s popularity in Asia is well documented and some clubs have been quicker than others to realise that potential. Arsenal has been particularly pro-active in the region for a number of years and the recent tour only serves to highlight that point. The trust and loyalty both Arsenal and the Premier League stand for makes this the perfect partnership to continue the phenomenal growth of the Bodog brand in Asia.
Arsenal is one of the leading clubs in world football with a strong heritage of success, progressive thinking and financial stability.
Arsenal Football Club was founded in 1886 in Woolwich, south London, before moving to Highbury in north London in 1913.
With the Club celebrating its 125th anniversary in the 2011/2012 season, Arsenal has an impressive roll of honour: English League Champions 13 times, FA Cup winners 10 times, League Cup winners twice and European Cup Winners’ Cup (1994) and European Fairs Cup (1970) winners once.
