Written by :
Aaron Goldstein
Published on :
The party might be over for Bwin.Party. Rumors surfaced this week that the world’s largest publicly traded online gambling firm is on the verge of breaking up.
The company on Thursday denied it was breaking up or looking for a selling but said it was examining ways to increase shareholder value.
Bloomberg reported earlier on Thursday that the company had appointed Deutsche Bank to explore a partial or complete sale of the company as part of a strategic review.
"There are no plans to break-up or sell the company," Bwin.Party said in a statement.
Shares in the company were trading 4 percent higher at 96.4 pence at 0838 GMT, after being up an initial 11 percent.
- Aaron Goldstein, Gambling911.com
