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DraftKings, one of the top two Daily Fantasy Sports sites in the world, will now be able to feature current NFL players in its ads as part of a new marketing deal with the league.
Launched in 2012, the website has managed to raise $300 million in financing this season, much of which has been used for marketing purposes.
"The NFL season is one of the important times of the year for DraftKings," said Jeremy Elbaum, a VP at the company. "[Being] able to feature NFL players as part of our marketing efforts adds a level of excitement and connectivity to the game that is a huge win for us and our community."
NFL Players Inc. President Ahmad Nassar said he's glad players will benefit from the growth of fantasy sports.
"DraftKings and NFL players share an important trait as both have intense, dedicated fan bases," said Nassar. "By featuring more NFL players in marketing endeavors, DraftKings will offer a new level of authenticity to the daily fantasy experience."
Forbes.com suggested this week that such an arrangement is hypocrisy at its best.
- Aaron Goldstein, Gambling911.com
