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Madison Square Garden in New York announced a new marketing sponsorship with Daily Fantasy Sports site DraftKings.com that will include everything from having that company’s logo displayed on the home and away uniforms of the WNBA’s Liberty.
The NBA itself signed a partnership with FanDuel in November that gave it an equity stake in the company.
In addition to the Liberty uniforms, the Garden's deal calls for DraftKings to get significant brand exposure through signage at the Garden for Knicks, Rangers and Liberty games as well as a presence on MSG Network game telecasts.
Jason Robins, CEO and co-founder of DraftKings, said in a statement extolling the virtues of the partnership that the brand gets a DraftKings Fantasy Lounge in Madison Square Garden. The lounge, opening this fall, will be on the SAP Madison Concourse.
- Mary Montgomery, Gambling911.com
