New iPhone, Blackberry, Android Platform a Hit for Bookmaker

Just in time for football, the oldest established online bookmaker in North America, Bookmaker.com, recently launched its new version of the mobile betting platform that is compatible with iPhone, Blackberry and Android.  Traffic has tripled since the introduction just three weeks ago.  The new offering is promised to improve customer’s experience while betting on the go.

The new mobile platform has been branded with the project's internal code name, the Triple-Double, which stands for triple (because of the iPhone, Blackberry, and Android compatibility) plus double the offer of products with Sports and Racebook.

By accessing Bookmaker.com from their phones, mobile users will find 100% browser compatibility. “After taking into consideration the feedback from our customers, we have implemented changes to improve the usability of the site on any mobile device,” explained Mickey Richardson, Bookmaker.com CEO.  “Many users had also requested us to add new sections and that is the reason we worked on the Mobile Racebook service which is up and running now.”

Bookmaker.com customers may access its mobile site with the same account number and password and enjoy of its new interface which also includes a “Last Minute Bets” section for sports.

“To encourage the use of our mobile betting platform, we will soon inform our customers with one of the biggest promotions just at the doors of 2010 football season so stay tuned for the news,” Richardson added.

Learn more about the new mobile offering at Bookmaker.com here