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In with Bovada.lv and out with Bodog.com.
Bodog.com has stopped accepting US customers as of Wednesday December 14, 2011.
While the company planned to pull the Bodog.com and .eu domain names from US reach while offering a rebranding alternative, the move comes a bit sooner than previously expected.
Morris Mohawk, which has been licensing the domain name, will rebrand with “Bovada.lv”.
“Bovada” takes the “Bo” from “Bodog” and compliments “Vada”, which creates a friendly, sociable, charming nature, but causes you to be too easily influenced by others.
In Latvia, where the domain extension “lv” originates, “Vada” translates to “Chaired by” in English.
The site looks and feels like the old Bodog.com, probably because it utilizes the same exact software.
From the About Us section:
Bovada.lv offers its customers pre-eminent sports betting opportunities across all major leagues, tournaments and events in North America, a thriving and dynamic poker community, and a full Vegas-style casino with web-based and downloadable games. It is operated by the Morris Mohawk Gaming Group ("MMGG") pursuant to a gaming license issued by the Kahnawake Gaming Commission, located in the Mohawk Territory of Kahnawake, Canada (www.gamingcommission.ca). MMGG is a pioneer of online sports wagering and gaming and is widely recognized as providing the highest level of payout services in the business. Since it's launch in 2007, MMGG has consistently provided it's customers with a first rate service they can trust, with an innovative and state of the art gaming experience and the highest levels of customer care. It's everything you need and more.
- Chris Costigan, Gambling911.com Publisher
