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Recently acquired PlayMLF.com is soon to be rebranded as 360FantasyLive.com.
Last month the PlayMLF.com site was purchased by restaurant and entertainment company Latitude 360. The company plans to incorporate 360FantasyLive.com into its venues in Jacksonville, Florida, Pittsburgh, Pennsylvania, Albany, New York and soon Wall Street (a complex set to be under construction in the coming year). Likewise, 360FantasyLive.com will be offered to those across the USA via the Internet.
CEO of Latitude 360 Brent Brown tells Gambling911.com, the strategy is to inundate social media while penetrating the company’s existing customer base.
“Management at PlayMLF.com has the same passion for their brand as we do at Latitude 360. Together we will be able to take 360FantasyLive.com to the top of the industry,” Brown said. “This creates a fantastic experience for our customers and creates a tremendous value for our shareholders.”
The first Fantasy Sports live location will open in Pittsburgh, Brown confirmed.
“This will occur some time in late August or early September. The patrons will have an iPad at their table to play along with a 360 Latitude team member who will help with the initial set up and teach-in. Competitions will be displayed throughout the venue along with weekend tournaments.”
But what about the two industry behemoths who have essentially partnered up with just about every professional sports league and athlete in U.S. sports, that being DraftKings and FanDuel.
“Our goal upfront is to go after our customer base and network from there,” he said. “We will focus on the ‘live’ advantage with fun weekend tournaments and competitions with other venues across the country. The DFS industry has room for many platforms as the predicted growth is amazing.”
- Payton O’Brien, Gambling911.com Senior Editor
