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Sportsbook.com and BetUS.com appear to be reaping the rewards of a mainstream press fixation with Super Bowl gambling. Both websites offer creative bet options and the necessary means for publicizing them.
For both BetUS.com and Sportsbook.com, two online gambling websites that have flourished for well over a decade, this year's Super Bowl gambling frenzy led them to the pages of the New York Daily News, just to name a few:
Bettors can put money on the length of Jennifer Hudson's rendition of The Star-Spangled Banner (the over/under is two minutes), on the song that will kick off Bruce Springsteen's halftime show ("Born in the USA" is the odds-on favorite) or on the best-rated commercial.
Odd makers give a 70% chance that Madden, NBC's hefty color commentator, will allude to at least two different foods, and there are 3-1 odds that the color of the Gatorade showered on the winning coach will be yellow.
TMZ.com has profiled BetUS and Rolling Stone has made Rolling Stone.
Bodog, has also enjoyed plenty of press among mainstream media outlets including the pages of Bloomberg.
For each of these online betting establishments it's all about having well-branded ongoing media exposure.
Thomas Jensen, proprietor of websites like Sports Odds, tells Gambling911.com it's all about reinforcing the message through the power of branding.
"You have to keep getting your company name out there and that is something a few of these businesses do quite well."
"These brands and a few others will embed themselves in the human psyche," expressed Payton O'Brien, Senior Editor of the Gambling911.com website. "The most successful companies are the best branded and those embraced by the public through various outlets whether it is paid or free press."
Christopher Costigan, Gambling911.com Publisher
