Time.com Talks Online Gambling in NJ, Casino Buries $200 Grand in the Sand
These are the top gambling news stories here at Gambling911.com Friday June 28, 2013 (Afternoon EDT). Follow us on Twitter here.
*Time Magazine on Internet Gambling in the Garden State - Time Magazine (Time.com) has a feature Friday morning on the start of Atlantic City’s new online gambling industry.
Interestingly enough, casino mogul Sheldon Adelson’s recent rants against legalizing Web gambling have led to a number of big name mainstream press outlets looking more closely at the sector, Time Magazine being among the biggest.
In stark contrast to Adelson’s view, Time received input from a financial analyst on the subject of legalizing Internet gambling. His take:
Rather than seeing online gaming as more competition, Internet gaming should be viewed as a “lifeline” to Atlantic City casinos, Dennis Farrell Jr., a Wells Fargo analyst wrote earlier this year. He estimated that online gambling would boost casino revenues by $650 million to $850 million in the first year it’s legalized, according to the Star-Ledger.
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*Taj Mahal to Bury $200,000 in the Sand as Part of “$200 Grand in the Sand” Promotion - ATLANTIC CITY, N.J. (Associated Press) — Dig this! An Atlantic City casino will bury vouchers worth a total of $200,000 in the sand behind it in September for gamblers to dig up and win. The Trump Taj Mahal Casino Resort will hold its "$200 Grand In The Sand" promotion on Sept. 1. Since casino gambling began here in 1978, casinos have wanted to keep their patrons inside the dark casino walls; the beach was someplace to go after the gambling was done. But the Trump promotion will bring the winning outdoors. |
"We wanted to bring to Atlantic City something different, something new and exciting, something that ties together the fun of casino play with our region's greatest natural resource," said Kathleen McSweeny, senior vice president of marketing for Trump Entertainment Resorts. The promotion, she said, "brings the concept of a buried treasure to an unprecedented level in Atlantic City."
The casino will bury burlap sacks with a dollar sign on each one in the sand, in marked-off quadrants measuring about 30 square feet. Twenty customers who have their Trump player's club card inserted in a machine at 2 p.m. that day will be selected at random by casino staff to come to the Boardwalk, where they will choose a numbered shovel, Trump spokesman Brian Cahill said.
"Say you choose shovel number 17," he said. "You'd then be led to quadrant number 17 and you'd dig there, and however much is in the bag, you win."
Prizes range from $1,000 to one bag worth $100,000. The casino is not burying actual cash in the sand; each bag will contain a voucher with a dollar amount on it that winners will bring inside the casino to the cashier window in order to be paid.
If contestants can't find the bag in their designated area, casino staff will help them, Cahill said.
Previous Trump promotions have included giving away plastic surgery, Botox and a ride in a hot air balloon.
*Ryan Reynolds to Star as Gambling Addict in “Mississippi Grind” -
The Green Lantern star has signed on for the new project, which currently has no release date, said Deadline.
Ryan is set to appear alongside The Dark Knight Rises actor Ben Mendelsohn in the film about a gambling addict who is in debt and teams up with a younger gambler in the hope of turning his luck around. (source: The Independent)
- Ace King, Gambling911.com
